Memorex

Memorex® In-Ear Headphones First to Deliver Elite Comfort Technology at Consumer-Friendly Price

Mon, 05 Oct 2009 13:56:00 GMT

CERRITOS, Calif. - October 27, 2008 - Memorex, a portfolio brand of Imation Corp (NYSE: IMN), today introduced a new line of in-ear headphones, featuring super soft Soundelity™ eartips. Soundelity eartips are developed based on Howard Leight technology, trusted for acoustic management globally. Memorex's new series of in-ear headphones, or "earbuds," are designed to bring entertainment and music to consumers' every day activities, along with enhanced sound and long-wear comfort.

Memorex's new line of in-ear headphones offers professional grade comfort and acoustic advancements to the consumer market at an affordable price. "Consumers want a quality listening experience in terms of superior acoustics, but they also want comfort, versatility and value," said Carla Pihowich, Memorex brand director, Imation Corp. "Memorex's new earbud line offers a range of three headphone models perfect for travel, working out, or just hanging out at home."

Comfortable and Affordable Earbuds from Memorex The Memorex in-ear headphones feature the ultra comfortable Soundelity eartip. Based on the patented Howard Leight memory foam technology, Soundelity eartips are soft and self-conforming to the users' unique ear canal shapes. Results are a more personal fit for both extended wear comfort. Additionally, Soundelity eartips offer superior passive noise blocking thanks to the properties of the self-conforming foam.

Availability

Memorex's EB100 headphone model features 14mm drivers, while the EB200 and EB300 models feature 9mm drivers. All models feature a 1.2M cord (3.9 feet) and 3.5mm stereo gold-plated plug. Memorex EB100, EB200 and EB300 in-ear headphones will be listed for suggested retail prices (SRPs) of $24.99, $29.99 and $39.99 respectively. The entire line will be available at OfficeMax starting in November.

About Memorex

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the North American market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memorex reaches into millions of homes with home audio and video products, MP3 players, digital picture frames, iPod® accessories, and LCD televisions that are stylish and simple in form and function.

For more information about Memorex, please visit www.memorex.com.

For press inquiries, please contact:

Josie Lee Brodeur 602-808-1162 jlee@brodeur.com

Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

Memorex, the Memorex logo, eMemorex, and Imation are trademarks of Imation Corp and its subsidiaries. Howard Leight and Soundelity are trademarks of Sperian Hearing Protection, LLC. All other trademarks are property of their respective owners.

Source: Imation Corp

Memorex® Introduces LapOffice, a Stylish, Comfortable Lap Desk for the Portable Computer

Mon, 05 Oct 2009 14:09:00 GMT

CERRITOS, Calif. - Oct. 20, 2008 - Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), announced today the availability of the LapOffice, a stylish and portable lap desk designed to let you work comfortably on your portable computer when you are not at a desk.

Functional as well as stylish, the Memorex LapOffice features a pillow-like cushion ensuring your laptop rests comfortably on your lap no matter where you are. Its quilted design pattern is not only aesthetically pleasing, but also promotes better airflow and heat dissipation to help prevent your laptop from overheating. Additionally, the contoured wrist rest lets you type comfortably when not at a desk.

"The Memorex LapOffice looks just as natural in your living room as any throw pillow or other accessory would, allowing laptop users to use their computers in comfort and style," said Carla Pihowich, Memorex brand director, Imation Corp. "Pay bills online while watching TV or shop online from bed, without the discomfort of a hot laptop to contend with."

Pricing and Availability

The Memorex LapOffice comes in a mocha brown and cream color for a suggested retail price (SRP) of $29.99. It will be available in the U.S. starting in November at eMemorex.com.

About Memorex

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

Memorex, the Memorex logo, eMemorex.com and Imation are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.

Source: Imation Corp

Memorex Introduces the World's Thinnest Full-Motion Wall Mount for Large Screen TVs

Mon, 05 Oct 2009 14:14:00 GMT

Oakdale, Minn. - Oct. 21, 2008 - Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), announced today the availability of the Memorex Lite Wall Mount, the world's thinnest full-motion wall mount featuring a patent-pending, space saving design and sturdy, heavy-gauge steel construction that mounts LCD and plasma televisions as few as 1.5 inches from the wall.

The Memorex Lite Wall Mount supports 30-inch to 50-inch LCD and plasma televisions of up to 150 pounds and features TorqControl™ technology for level retention and smooth, full-range motion, allowing the viewer to swivel, extend, retract and tilt the screen to enjoy the home theatre experience from any angle. The mount can tilt down 70 degrees with a 32-inch flat panel display and swivels up to +/- 25 degrees.

Designed by Imation Corp. with the style-conscious user in mind, the Memorex Lite Wall Mount puts the focus on your flat screen TV, not the hardware that holds it in place. The Memorex Lite Wall Mount holds a flat panel TV at a mere 1.5 to 2 inches from the wall, depending on TV weight, and includes a sophisticated cable management system that keeps cords tucked away neatly and cleanly. In addition to its sleek design, the wall mount also comes with a complete hardware kit for easy, user-friendly installation.

"The Memorex Lite Wall Mount is the ultimate way to integrate a flat panel TV into your home while maintaining the aesthetic quality of your living room, den or bedroom décor," said Carla Pihowich, Memorex brand director, Imation Corp. "Its 70-degree tilt feature means kids can sack out on the floor to enjoy their favorite movie. Its cable management system and compact design ensure it will please even the most discerning home decorator."

The Memorex Lite Wall Mount was engineered at Imation's research and development facility in Oakdale, Minn. and is a proprietary design unique to the Memorex brand. Memorex brand LCD TVs have been available at national consumer electronics retailers and mass retail chains since 2004. The Memorex Lite Wall Mount is compatible with 30-inch to 50-inch LCD and plasma TVs from Memorex and all major manufacturers.

Pricing and Availability

The Memorex Lite Wall Mount is available at authorized Imation distributors, wholesalers, resellers and e-tailers worldwide for a suggested retail price of U.S. $349.99.

About Memorex

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the North American market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memorex reaches into millions of homes with home audio and video products, MP3 players, digital picture frames, iPod accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com.

For press inquiries, please contact: Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

TorqControl, Memorex, the Memorex logo and Imation are trademarks of Imation Corp and its subsidiaries. LCD television size specifications are based on diagonal screen measurements.

Source: Imation Corp

Memorex TouchMP Continues to Gain Exposure

Wed, 07 Oct 2009 20:07:00 GMT

Memorex TouchMP was featured in a front-of-book-article called, "More for Less," in the September issue of GIANT magazine . The article calls out new, non-iPhone devices, highlighting the large, color touch screen, digital FM radio and extended battery life of our TouchMP.

Unleash Your Inner Rock Star: Memorex SingStand™ Microphone Speaker System Transforms Your iPod into a Next Generation Karaoke System

Mon, 05 Oct 2009 14:28:00 GMT

New York, NY, PEPCOM Holiday Spectacular! — Sept. 18, 2008 — Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), announced today the availability of the Memorex SingStand microphone speaker system, an interactive karaoke system that lets you sing along to music stored on iPod® devices or any MP3 device. Taking karaoke to a new level of reality, the Memorex SingStand features a microphone and full-size, integrated mic stand, eliminating the traditional CD+G unit that displays graphics and lyrics. The Memorex SingStand will be on display at this evening's Holiday Spectacular! media event at the Metropolitan Pavilion in New York city from 6:00 p.m. to 9:00 p.m.

The Memorex SingStand microphone speaker system is equally perfect for acting out your rock star fantasies when no one is around, and for entertaining a friendly audience at family get-togethers. If you feel like sharing the spotlight, the Memorex SingStand comes equipped with dual microphone inputs for duet performances. Connecting to other musical instruments is also easy — simply plug them into the input jacks for a truly can't-miss rock band performance.

"The popularity of amateur singing shows on TV and in communities everywhere just underscores the notion that every family has a budding vocalist in their midst," said Carla Pihowich, Memorex brand director, Imation Corp. "Unlike traditional karaoke machines, the Memorex SingStand lets you feel like a real performer when you step behind the mic stand and rock the stage — or just your living room."

Any up-and-coming artist will impress friends and family with the SingStand's echo effects, while the full-range speakers built into the base provide quality sound. SingStand has an integrated microphone stand, two 4-inch speakers and comes with one microphone. The Auto Voice Control feature serves to eliminate original song vocals. It plays all iPod® and MP3 devices with 3.5 mm connection.

Pricing and Availability

The Memorex SingStand microphone speaker system has a suggested retail price (SRP) of $69.99 and will be available at Walmart stores across the nation beginning in November.

About Memorex

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

Memorex, the Memorex logo, SingStand, and Imation are trademarks of Imation Corp and its subsidiaries. iPod is a trademark of Apple Computer, Inc.

Source: Imation Corp

Memorex® Introduces Full-Featured Blu-ray Disc Player for Under $270 and New Line of Blu-ray Disc Accessories

Mon, 05 Oct 2009 14:37:00 GMT

New York, NY, PEPCOM Holiday Spectacular! — Sept. 18, 2008 — Memorex, a portfolio brand of Imation Corp (NYSE: IMN), announced today the availability of the Memorex MVBD-2510 Blu-ray Disc Player featuring advanced Blu-ray Disc (BD) entertainment technology at an outstanding value of less than $270. Memorex also announced that it has expanded its specialty Blu-ray Disc offerings to include a full-line of BD cleaning and storage accessories.

"Our customers want products that bring entertainment into their homes, but at a family-friendly price," said Carla Pihowich, Memorex brand director, Imation Corp. "With this in mind, we have introduced a Blu-ray Disc player that offers consumers the full high-definition viewing experience, but at a price that almost anyone can afford. The high-definition movie experience, with its sharp details and amazing sound quality, is one that brings families and friends together."

Blu-ray Disc, the next-generation optical media format, utilizes the shorter wavelength of blue lasers to store large amounts of data or content on a single disc. This increased capacity of Blu-ray Discs, combined with the advanced technology in Blu-ray Disc players, translates to movies that playback with finer picture quality and superior sound for an unprecedented high definition experience.

The Memorex MVBD-2510 Blu-ray Disc Player The Memorex MVBD-2510 Blu-ray Disc Player offers advanced Blu-ray playback technology in a sleek design, at a great value. Elegant details like brushed metal accents and white LED display contribute to the Memorex Blu-ray Disc Player"s sophisticated look and feel. Its simple elegance and superior technical features make this a perfect addition to your home entertainment system.

Advanced technical features include video resolution of 1080p and video frame rates of 24p and 60p. The product also features Bonus View 1.1, allowing for special functions like "Picture in Picture" viewing for enjoying special content, including director"s commentary, during movie viewing. Audio playback features include Dolby TrueHD, Dolby Digital Plus, and DTS-HD High Resolution Audio decoding and bit stream output, as well as Master Audio bit stream output. The MVBD-2510 features a 7.1 HDMI digital audio output and 5.1 analog audio output. The player is compatible with a wide range of video formats, including BD-ROM, DVD+ROM, DVD-R/DVD-RW, DVD+R/DVD+RW, CD-ROM, CD-R/CD-RW and JPEG on DVD/CD recordable media.

The Memorex MVBD-2510 Blu-ray Disc Player has a suggested retail price (SRP) of $269.00 and is available at U.S. retail and online starting in November.

Memorex Blu-ray Disc Cleaning & Storage Accessories
Memorex"s full line of Blu-ray Disc accessories offer everything you need to safely clean and store your Blu-ray Disc movies and optical media, and to maintain the performance of your Blu-ray Disc players and recorders. The Memorex Blu-ray Disc Accessories line includes:

Memorex OptiCloth for Blu-ray — A re-useable micro-fiber cloth that safely cleans Blu-ray media. OptiCloths are available at U.S. retail and online for $4.99
Memorex Blu-ray Disc Clean Cloths, 20 Pack — Dry disposable, non-abrasive cloths delicately remove dust, dirt and oil from Blu-ray Disc surfaces. Available at U.S. retail and online in packs of 20 for $4.99
Memorex Blu-ray Disc Player Laser Lens Cleaner — Cleans the laser in your BD player to maintain the performance level of the player and ensure quality and consistency of disc playback. Available at U.S. retail and online for $29.99
Memorex Blu-ray Disc Tyvek Sleeves, 25 Pack — Scratch-resistant storage solution for protecting and storing your Blu-ray media. The disc sleeves are available at U.S. retail and online in packs of 25 for $8.99

About Memorex

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

Memorex, the Memorex logo, eMemorex, and Imation are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.

Source: Imation Corp k

Memorex MyVideo™ Camcorders Capture and Share Life's Meaningful Moments

Thu, 29 Oct 2009 13:24:00 GMT

OAKDALE, Oct. 15, 2009 — Zoom in on life's moments before they zoom out. Memorex, a portfolio brand of Imation Corp (NYSE: IMN), announces the release of the Memorex MyVideo™ and MyVideo HD camcorders — stylish pocket camcorders designed to capture life's impromptu moments.

"MyVideo camcorders offer families an easy way to record, view and share, not only special occasions, but also the little moments that happen in everyday life," says Jessica Walton, Memorex global brand manager. "Whether you want to record your child's holiday recital or capture an impromptu dance party at home, MyVideo camcorders are simple to use and fit perfectly into a pocket or purse."

With integrated USB ports, MyVideo camcorders feature one-touch recording, editing software, and easy uploading and sharing to websites like Facebook and YouTube. The camcorders also offer instant playback to TV — no PC uploading required — and the ability to capture photos and video. For the best viewing experience, the MyVideo HD model also includes a full-size HDMI port and cable.

Pricing and Availability

Available in black or pearlized white (colors vary by model), select models of the Memorex MyVideo camcorders are now available in select Toys 'R' Us and OfficeMax stores for the suggested retail price of $99.99 to $129.99.

Memorex® SimpleSave DVDs are a Neat and Easy Way to Back Up Summer Vacation Photos and Videos

Mon, 05 Oct 2009 15:16:00 GMT

CERRITOS, Calif.- June 23, 2008 - Consumers will use their digital cameras more than ever this summer to capture memories and thrilling moments from family vacations, backyard get-togethers and warm weather activities. Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE: IMN), offers Memorex SimpleSave Photo & Video Back-Up DVDs, an easy and hassle-free way to back up those precious summer pictures and safeguard them against heartbreaking loss due to PC crashes. Available now, the discs are record-once DVDs with embedded software that automatically finds, organizes and backs up photo and video files on PCs and connected drives. The software is auto-launching and requires no installation, making SimpleSave a totally new way to back up content with almost no effort required.

Armed with their ubiquitous digital cameras, Americans are turning into prolific digital photographers. According to Forrester Research, more than six in every 10 U.S. individuals now own a digital camera, take an estimated 28 photos per month and transfer nearly all of them into their home computer1. However, even as these avid photogs create hundreds or even thousands of digital snapshots each year, they do not back them up regularly to protect against accidental loss from a virus, hard drive crash or other data loss situation. According to Harris Research only 4 percent of consumers regularly back up data on their PCs.

“The process of backing-up your PC can be a laborious, time-consuming and complicated task,” said Carla Pihowich, Memorex brand manager, Imation Corp. “Many consumers don’t want the hassle of having to deal with complicated back-up software, and yet they know they should be taking steps to preserve their irreplaceable digital photos. Memorex has come up with a simple solution that takes the pain out of digital photo back up, so consumers can focus on other things, like family time and vacation fun.” With Memorex SimpleSave DVDs, a user inserts a disc into the DVD burner on their PC and the photo back up software starts to load and search for photo and even video files instantly. With just one easy click, the software burns the files back onto the very same disc that the software launched from.

Memorex SimpleSave Photo and Video Back-Up DVDs are an ideal solution for photography hobbyists, memory keepers, busy moms and anyone who owns a digital camera. In just one step, summer travelers can store an entire season of photographs on one DVD. Once inserted, the Memorex SimpleSave DVD automatically searches for photo and video files, and saves up to 2,000 photos on a single disc. For the happy snapper who took more photos this summer than a single disc can hold, the SimpleSave software will automatically alert them to how many discs are needed to back up all photo and video files. Advanced options also offer the choice to designate which file types should be located and saved, as Memorex SimpleSave discs recognize more than 40 different image and 50 video file formats.

Pricing and Availability

Memorex SimpleSave Photo & Video Back-Up DVDs are available in packs of five discs with slim storage cases for a suggested retail price (SRP) of $14.99 per pack. The discs are available this summer at Fry’s Electronics and OfficeMax stores nationwide.

Is it live or is it Memorex?®

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the U.S. market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod® electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com .

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordonne Brodeur Partners 602-808-1167 ssbordonne@brodeur.com

1 Forrester Research, “U.S. Digital Camera Owners Move Photos Online,” J.P. Gownder and Alexander Hesse, April, 2, 2008. Memorex, the Memorex logo, eMemorex, “Is it live or is it Memorex?” and Imation are trademarks of Imation Corp and its subsidiaries. SimpleSave™ is a trademark of Hewlett-Packard Company, used under license. Photo capacity based on average JPEG size of 2 MB per photo. Actual results may vary depending upon photo size.

Source: Imation Corp

Memorex Has Designs on New Consumer Electronics

Mon, 05 Oct 2009 16:11:00 GMT

DIGITAL EXPERIENCE AT CES, LAS VEGAS - Jan. 6, 2008 - Memorex makes consumer electronics more fashionable than ever with new introductions to start the new year off in style.

Memorex, one of the most widely recognized names in the consumer electronics industry and a portfolio brand of Imation Corp (NYSE: IMN), announces set-top and portable DVD players in contemporary designs, and the sleek iWake™Up clock radio for the iPhone and iPod® to jumpstart the day.

“With so many choices in the consumer electronics aisle today, Memorex brings to life products that shoppers will find entertaining, simple to use, and stylish,” said Carla Pihowich, Memorex brand manager, Imation Corp. “The Memorex brand continues to grow, with eye-catching electronics that help consumers integrate music, video and photos into their daily lives."

iWake Up Clock Radio for iPhone™ and iPod®

The Memorex iWake™Up clock radio is sure to start anyone’s day off right. Music lovers can wake to their favorite tunes - whether from an iPhone, an iPod, the new iPod® touch or the integrated AM/FM radio. Available in black or white, the iWake Up clock radio features a white backlit LCD display, snooze function, wireless remote and universal dock to power and charge all iPod devices. It also utilizes SRS® sound enhancement technology for optimal playback. The iWake Up clock radio for iPod will be available at retail in the spring for an SRP of $69.99.

Memorex Designer DVD Players

For teens, tweens and anyone looking to add some flare to their video viewing, Memorex’s new designer set-top and portable DVD players combine style with the latest technology. Each features a light pink metallic or rich black finish with an edgy multi-color silkscreen design for a fresh look in DVD players at home and on the go.

A mid-size progressive scan set-top player, the Memorex MVD2040-FLR Fashion DVD Player plays DVD, audio CD, CD-R/-RW, picture CD and MP3 CD formats and displays video with either 16:9 or 4:3 aspect ratio. It also features Dolby® Digital sound, S-Video and component output, and a full function remote control.

Adding to the award-winning line of Memorex portable DVD players, the chic new MVDP1085-FLRB features an 8.4-inch swiveling widescreen LCD display and 16:9 widescreen aspect ratio. It plays all writable and re-writable DVD and CD formats, and built-in stereo speakers deliver high performance sound. Viewers will enjoy up to two hours of playback with its rechargeable Lithium-ion battery, while a full function remote control makes watching videos easy.

Both designer DVD players will be available at retail in April. The Memorex Fashion DVD Player has an SRP of $39.99. The Memorex Portable DVD Player has a SRP of $149.99.

Is it live or is it Memorex?®

Memorex, a portfolio brand of Imation Corp (NYSE: IMN), is the U.S.market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at www.memorex.com .

For press inquiries, please contact:

Jamie Ernst Brodeur 210-495-5757 jernst@brodeur.com

Lisa Grau Brodeur 760-635-8640 lgrau@brodeur.com

Memorex, the Memorex logo, iWake, eMemorex, “Is it live or is it Memorex?” and Imation are trademarks of Imation Corp and its subsidiaries.iPod and iPhone are trademarks of Apple Computer Inc. All other trademarks are property of their respective owners.

Source: Imation Corp

Memorex Lights up the Holidays with Last-Minute Gifts

Mon, 05 Oct 2009 16:15:00 GMT

CERRITOS, Calif.- Dec. 4, 2007- Memorex wraps up the holidays with the perfect last-minute gifts for everyone on your shopping list. Whether shopping for a music lover, memory keeper, home theatre buff, teen or road warrior, a stylish and fun assortment of consumer electronics makes finding just the right gift easy on yourself and your wallet. Memorex is the leading brand of optical media at U.S.retail and a portfolio brand of Imation Corp (NYSE: IMN).

For the music lover You’re sure to impress music fans with two rockin’ accessories for the iPod®. The Memorex Mi1111 home speaker system integrates with many iPod devices and features 2.1 channel speakers, an integrated CD player, digital AM/FM radio and subwoofer. Featuring a sleek, black and white oval design with blue backlit LCD display and wireless remote control, the Mi1111 also powers and charges the iPod Nano (1st and 2nd generation), iPod Video (5th generation), iPod Photo, iPod 4th generation and iPod Mini. The Mi1111 does it all for a suggested retail price (SRP) of $99.99.

The Memorex iWake™ clock radio for iPod is another great gift that’s sure to start anyone’s day off right. Music lovers can wake up to their favorite tunes - whether from an iPod or the integrated AM/FM radio. It features a white backlit LCD display, snooze function, wireless remote and universal dock to power and charge all iPod devices. Available in white or black, the iWake utilizes SRS® sound enhancement technology for optimal playback for an SRP of $79.99. Both iPod accessories are available at Target.

For scrap bookers and crafters

The Memorex Memory Keeper Box is a designer case for storing DVD media in style. Each fashionable box, featuring red or brown geometric designs, includes 10 DVD discs in slim jewel cases perfect for storing digital photos, home videos, music and other important data. Use the Memory Keeper Box to keep your files organized and at the ready on your desk or craft corner. Memorex DVD media offers 4.7GB of data or 120 minutes of video storage, with 16X write speed, while Memorex slim jewel cases provide excellent disc protection in half the size of standard jewel cases. The Memorex Memory Keeper Box with 10 DVD-R or DVD+R discs is available for an SRP of $9.99 at Target.

For home theatre movie buffs

For those who love their HDTVs, the Memorex OptiScreen Cleaning Kit keeps even the largest of screens looking picture perfect. A great stocking stuffer, the kit safely cleans any television screen including plasma, LCD, DLP and CRT, as well as LCD monitors, notebook screens, portable DVD players and more. The anti-static, alcohol-free OptiScreen cleaning fluid and microfiber cloth leave screens free of dust, dirt and fingerprints without scratching delicate surfaces. Unlike other cloths that simply move dust and dirt around, the special cloth consists of split filaments that are three times finer than cotton and two times finer than silk to pick up and trap dust. The OptiScreen Cleaning Kit is available at www.ememorex.com for an SRP of $19.99.

For tweens and teens

Not your standard silver recordable discs, Memorex Designer Series CD-Rs add a splash of color to burning music and saving favorite photos. Featuring vibrant designs like Bubblegum, Ruby Red, Ocean Blue and Daisy Purple, Memorex Cool Colors Designer Series CDs are a fun gift this holiday season and the perfect fashion accessory. They are available at Target in packages of 10 for an SRP of $5.99 and packages of 20 for an SRP of $11.99.

For road warriors

Simple, stylish and easy to use, the Memorex Ultra TravelDrive™ is just the thing for those on the go. This compact, 2.5-inch portable hard drive has up to 160GB of capacity for backing up photos, videos, music and data. The Ultra TravelDrive fits easily in the palm of your hand and only weighs half a pound - making it easy to carry in a laptop bag or even a jacket pocket. Its USB interface ensures compatibility with virtually any desktop or laptop, and a USB connection is the only power source required. Additionally, you also can personalize the Ultra TravelDrive with interchangeable color faceplates in orange, green, blue, silver, white and black, a unique twist for portable hard drives. The Ultra TravelDrive ranges from $99.99 to $149.99, depending on capacity.

Is it live or is it Memorex?®

For press inquiries, please contact:

Jamie Ernst Brodeur 210-495-5757 jernst@brodeur.com

Memorex, the Memorex logo, eMemorex.com, TravelDrive, iWake, “Is it live or is it Memorex?” and Imation are trademarks of Imation Corp and its subsidiaries.All other trademarks are property of their respective owners.

Source: Memorex