Memorex

Memorex® Introduces Stylish, Distinctive Electronics and New Brand Identity to Appeal Directly to Women

Tue, 15 Jun 2010 16:41:00 GMT

CERRITOS, Calif. - Sept. 15, 2008 - Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), unveiled today a comprehensive strategy to distinguish and reposition the historic 47-year-old Memorex brand to appeal to the adult female consumer. Memorex, well known for its "Is it live or is it Memorex?" television commercials in the 1970s featuring Ella Fitzgerald, will be shifting its identity as a sound and video reproduction brand, to one focused on creating electronics and media tailored to fit the lifestyle of the 24-45 year old woman and every member of her household. As part of the new brand strategy, Memorex will expand its current product emphasis on digital media and storage devices to include intuitive and stylishly designed home and personal electronics such as Blu-ray Disc players, iPod® accessories, digital photo frames, and MP3 players.

Today Memorex will introduce a new signature, or logo, featuring simplified and solid lowercase letterforms that are friendly and approachable. The new Memorex signature features a circle icon or "o" as the focal point, representing connections between family and friends. This new signature embodies the three core elements of the refreshed Memorex brand personality: vitality, simplicity and connections. These three components also serve as the key inspiration and the guiding principle in all product design and future communication from Memorex.

"The starting point in relaunching the historic Memorex brand was gaining clarity on our target consumer," said Jeff Meredith, executive director of global brands, Memorex, at Imation Corp. "Through research, we found that women were largely neglected by current electronics brands. Our specific target consumer is a savvy female shopper, between ages 25 and 44, who is constantly on-the-go and has an expressive sense of style. She embraces technology as a way to help simplify and bring vitality to her life. Most of all, she expects technology to enhance the connection and experiences that she has with her friends and family. To appeal to this audience, Memorex will be introducing electronics that are simple and satisfying to use. These products will enable her to entertain - while bringing others together to share in the fun - and to do so affordably, with a touch of designer style."

Building off a deep understanding of the female electronics user, Memorex will be introducing di stinctive electronics featuring clean, contemporary and iconic lines; bold, vibrant colors; and intuitive features that bring enjoyment, connectedness and entertainment to people's lives. According to the Consumer Electronics Association, women accounted for $90 billion of the $200 billion consumer e lectronic purchases in the U.S. market in 2007. Research also indicates that women are equally likely to purchase electronics at mass and consumer electronics retail outlets.

New versatile, vibrant electronics from Memorex that are easy-to-set up and easy-to-use include the miniMoveTM portable boombox for the iPod. Inspired b y the elegant silhouette of a purse, the miniMove was recently featured as part of three fashion ensembles on the runway at the VPL by Victoria Bartlett Spring/Summer 2009 fashion show in New York City. Fashionable and functional, the miniMove plays and charges all iPod devices with docking compatibility, and presents a stylish way to take music to share at the pool, beach or the next room.

Memorex has also launched a sleekly designed Blu-ray Disc player for under $270, enabling a home theatre experience marked by richer colors, finer details and crisp, vibrant sounds, at a price anyone can afford.

Other products expected to launch in the upcoming months include devices that instantly transform an iPod into a more modern take on the karaoke machine, designer-style digital photo frames, and affordably-priced headphones that feature superior comfort technology.

In addition to delivering differentiated, stylish audio, video, digital imaging and storage devices that energize and entertain female users, Memorex has also launched the "Memorex Fits Your Life" campaign featuring online, print and non-traditional advertisements to position Memorex as a modern consumer electronics brand. Print advertisements focus on real and sometimes surreal situations that women can relate to, and product features that fit a woman and her family's lifestyle. These ads will be appearing in Domino, InStyle, "O" The Oprah Magazine, Real Simple, People and other national lifestyle publications in the upcoming months.

Another critical tool for reaching the female electronics consumer is the ability to deliver a superior user experience. A new Memorex.com website, launching today, will reflect the brand's core essence of simplicity and will offer an enhanced user experience to visitors seeking anything from technical support to product informat ion. The new site will welcome the visitor with rewarding content, tips and ideas that appeal to the female electronics user. Product support and information will be e asier to find and navigate.

The three components of Memorex's new brand identity - vitality, simplicity and connections - will be incorporated into Memorex brand communications at all touchpoints. Memorex will introduce dramatic new packaging, merchandising, and in-store presentations that feature vibrant typography set against clean, white spaces to create a new level of sophistication. The use of bold, clean graphics and white space contribute to the air of simplicity, while energetic product imagery communicates Memor ex's promise to entertain and enhance users' lives. The rejuvenated graphic identity reflects the new contemporary look and approach Memorex is taking to position electronics at the heart of a woman's life.

For Press Inquiries

Rebecca Herbst
OLSON
612.215.9828
rstudinger@oco.com

Memorex Introduces the World's Thinnest Full-Motion Wall Mount for Large Screen TVs

Tue, 15 Jun 2010 16:06:00 GMT

Oakdale, Minn. - Oct. 21, 2008 - Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), announced today the availability of the Memorex Lite Wall Mount, the world's thinnest full-motion wall mount featuring a patent-pending, space saving design and sturdy, heavy-gauge steel construction that mounts LCD and plasma televisions as few as 1.5 inches from the wall.

The Memorex Lite Wall Mount supports 30-inch to 50-inch LCD and plasma televisions of up to 150 pounds and features TorqControl™ technology for level retention and smooth, full-range motion, allowing the viewer to swivel, extend, retract and tilt the screen to enjoy the home theatre experience from any angle. The mount can tilt down 70 degrees with a 32-inch flat panel display and swivels up to +/- 25 degrees.

Designed by Imation Corp. with the style-conscious user in mind, the Memorex Lite Wall Mount puts the focus on your flat screen TV, not the hardware that holds it in place. The Memorex Lite Wall Mount holds a flat panel TV at a mere 1.5 to 2 inches from the wall, depending on TV weight, and includes a sophisticated cable management system that keeps cords tucked away neatly and cleanly. In addition to its sleek design, the wall mount also comes with a complete hardware kit for easy, user-friendly installation.

"The Memorex Lite Wall Mount is the ultimate way to integrate a flat panel TV into your home while maintaining the aesthetic quality of your living room, den or bedroom décor," said Carla Pihowich, Memorex brand director, Imation Corp. "Its 70-degree tilt feature means kids can sack out on the floor to enjoy their favorite movie. Its cable management system and compact design ensure it will please even the most discerning home decorator."

The Memorex Lite Wall Mount was engineered at Imation's research and development facility in Oakdale, Minn. and is a proprietary design unique to the Memorex brand. Memorex brand LCD TVs have been available at national consumer electronics retailers and mass retail chains since 2004. The Memorex Lite Wall Mount is compatible with 30-inch to 50-inch LCD and plasma TVs from Memorex and all major manufacturers.

Pricing and Availability

The Memorex Lite Wall Mount is available at authorized Imation distributors, wholesalers, resellers and e-tailers worldwide for a suggested retail price of U.S. $349.99.

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

TorqControl, Memorex, the Memorex logo and Imation are trademarks of Imation Corp and its subsidiaries. LCD television size specifications are based on diagonal screen measurements.

Source: Imation Corp

Memorex Rocks Out with Two Fun, New Digital Audio Players

Tue, 15 Jun 2010 16:51:00 GMT

CERRITOS, Calif.- April 28, 2008-Memorex, a portfolio brand of Imation Corp (NYSE: IMN), today added two digital audio players to its stylish line of consumer electronics. The Memorex MMP8590 Digital Media Player and Memorex Clip & Play MP3 Player connect consumers to their favorite music with the ultimate in chic portability. Whether you’re looking for a full-size or compact music player, Memorex offers two fun and easy-to-use choices for enjoying media on the go.

“The MMP8590 Digital Media Player and the Memorex Clip & Play MP3 Player cover both ends of the personal audio spectrum - from feature-packed to feather-light,” said Carla Pihowich, Memorex brand manager, Imation Corp. “The MMP8590 offers versatile functionality, while the Clip & Play is great for active users, but both are perfect for bringing more music into your life.”

MMP8590 Digital Media Player

The MMP8590 Digital Media Player gives consumers access to favorite music and photos on the go. It features up to 4GB of flash memory, a 1.5-inch color OLED screen with photo viewer and a digital FM radio. Available in white, pink/white and black, the Memorex MMP8590 plays MP3, WMA, WMA-DRM 10, WAV and JPEG files. It also includes a digital voice recorder, stop watch function and equalizer with presets. And music lovers can enjoy up to 12 hours of listening time with the built-in lithium-ion battery.

Included in the MMP8590 Digital Media Player package are a sport arm strap, earbud headphones, USB cable and music management software. It is now available at U.S.retail for a suggested retail price (SRP) of $59.99 for the 2GB model.

Clip & Play MP3 Player

Perfect for active lifestyles, the stylish Clip & Play MP3 Player features 2GB of flash memory in a white, pink or black compact design. Clip the player anywhere you like and enjoy your favorite tunes while on a walk, run, bike ride or working out. The petite Clip & Play MP3 player also features a built-in FM radio, two-line dot matrix OLED display and equalizer with presets. It plays MP3, WMA and WMA-DRM-10 files and also includes music management software. A lithium-ion battery ensures up to 10 hours of playback time.

The Clip & Play MP3 Player 2GB comes with earbud headphones, a USB cable and software CD. It is now available at U.S.retail for an SRP of $49.99.

Is it live or is it Memorex?® Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the U.S. market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod® electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com.

For press inquiries, please contact:

Jamie Ernst Brodeur 602-808-1166 jernst@brodeur.com

Sarah Sbordone Brodeur 602-808-1167 ssbordone@brodeur.com

Memorex, the Memorex logo, “Is it live or is it Memorex?” and Imation are trademarks of Imation Corp and its subsidiaries.

Source: Memorex

Start the Day Off in Style with Memorex® iWake™ Clock Radio for the iPod® in New Vibrant Colors

Tue, 15 Jun 2010 16:56:00 GMT

CERRITOS, Calif.- March 24, 2008- Get out of bed in style with the Memorex® iWake™ clock radio for the iPod, now in fun, vibrant colors. Memorex, one of the most widely recognized names in the consumer electronics industry and a portfolio brand of Imation Corp (NYSE: IMN), today added iWake designs in blue, purple and red metallic finishes to its fashionable line of consumer electronics.

Sure to start anyone’s day off right, the Memorex iWake clock radio coordinates with your own personal style and works with all iPod devices. Music lovers can wake to their favorite tunes - whether from an iPod or the integrated AM/FM radio. The iWake clock radio features a white backlit LCD display, snooze function, wireless remote and universal dock to power and charge all iPod devices. It also utilizes SRS® sound enhancement technology for optimal playback. In addition to the lively new colors, the iWake also is available in sleek black and bright white.

“You need an alarm clock to help you get out of bed, but it’s also a key element of your bedroom space and interior design,” said Carla Pihowich, Memorex brand manager, Imation Corp. “The Memorex iWake clock radio, now in blue, purple and red metallic finishes, is not only an ideal complement to home décor, it also functions as a versatile alarm clock. The iWake connects consumers to their favorite music and offers another way for consumers to enjoy their iPod - all in a chic design.”

Pricing and Availability

The iWake Clock Radio for the iPod with fashion colors is now available Target stores nationwide for a suggested retail price (SRP) of $79.99. The original black and white iWake also is available for an SRP of $79.99.

Is it live or is it Memorex?®

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod® electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com.

For press inquiries, please contact:

Jamie Ernst Brodeur 210-495-5757 jernst@brodeur.com

Josie Lee Brodeur 602-808-1162 jlee@brodeur.com

Memorex, the Memorex logo, iWake, “Is it live or is it Memorex?”, and Imation are trademarks of Imation Corp and its subsidiaries.All other trademarks are property of their respective owners.

Source: Memorex

Memorex Makes Mother's Day Memorable with Stylish New Digital Photo Frames

Tue, 15 Jun 2010 16:53:00 GMT

CERRITOS, Calif.- April 9, 2008- Make it a memorable Mother’s Day by gifting a stylish Memorex digital photo frame. Memorex, one of the most widely recognized names in the consumer electronics industry and a portfolio brand of Imation Corp (NYSE: IMN), today added two designs to its line of fashionable digital photo frames that make sharing digital photos with friends and family easy and fun. Moms and Grandmas are sure to love the Special Occasions digital photo frame that offers interchangeable baby and wedding motifs, while the Floral digital photo frame features a trendy silkscreen floral design that complements a wide range of décor styles.

“Digital picture frames are becoming so popular in the home and as gift items,” said Carla Pihowich, Memorex brand manager, Imation Corp. “Memorex has designed these frames to be a cut above the ordinary design, with feminine graphics that will delight the mom in everyone’s life. As an added treat for Mother’s Day, try preloading a frame with family photos before wrapping it up as a gift.”

Memorex Special Occasions Digital Photo Frame - Interchangeable for Life’s Stages

The Memorex Special Occasions digital photo frame features a high-gloss, white finish, plus four interchangeable inserts - one with a silver metallic finish and three with wedding, baby boy and baby girl motifs. Viewing digital photos is fun, easy and entertaining with the frame’s slideshow transition effects. The frame features a seven-inch widescreen LCD display and supports photos in JPEG format, with 480x234 screen resolution. Mom also will benefit from the ease of the included USB port and 2-in-1 memory card slot that’s compatible with Secure Digital™ and MultiMedia Card™ formats. An AC power adapter is included.

Memorex Floral Digital Photo Frame - Stylish Floral Design

The Memorex Floral digital photo frame marries style with technology. Featuring an elegant blue silkscreen floral design on a sleek brown frame, the Floral frame features a seven-inch widescreen LCD display for viewing JPEG photos in 480x234 screen resolution. Other product features include a mini USB port and cable, AC adapter, and a 4-in-1 memory card slot that supports most of today’s popular memory card formats.

Pricing and Availability

The Memorex Special Occasions (MDF0712-C) digital photo frame is available in May at K-Mart for a suggested retail price (SRP) of $89.99. The Memorex Floral (MDF0722-WLDB) digital photo frame is available in May at K-Mart stores nationwide for an SRP of $89.99.

Is it live or is it Memorex?® Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod® electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com.

For press inquiries, please contact:

Jamie Ernst Brodeur 210-495-5757 jernst@brodeur.com

Josie Lee Brodeur 602-808-1162 jlee@brodeur.com

Memorex, the Memorex logo, “Is it live or is it Memorex?”, and Imation are trademarks of Imation Corp and its subsidiaries.All other trademarks are property of their respective owners.

Source: Memorex

Memorex® SimpleSave DVDs are a Neat and Easy Way to Back Up Summer Vacation Photos and Videos

Tue, 15 Jun 2010 16:46:00 GMT

CERRITOS, Calif.- June 23, 2008 - Consumers will use their digital cameras more than ever this summer to capture memories and thrilling moments from family vacations, backyard get-togethers and warm weather activities. Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE: IMN), offers Memorex SimpleSave Photo & Video Back-Up DVDs, an easy and hassle-free way to back up those precious summer pictures and safeguard them against heartbreaking loss due to PC crashes. Available now, the discs are record-once DVDs with embedded software that automatically finds, organizes and backs up photo and video files on PCs and connected drives. The software is auto-launching and requires no installation, making SimpleSave a totally new way to back up content with almost no effort required.

Armed with their ubiquitous digital cameras, Americans are turning into prolific digital photographers. According to Forrester Research, more than six in every 10 U.S. individuals now own a digital camera, take an estimated 28 photos per month and transfer nearly all of them into their home computer1. However, even as these avid photogs create hundreds or even thousands of digital snapshots each year, they do not back them up regularly to protect against accidental loss from a virus, hard drive crash or other data loss situation. According to Harris Research only 4 percent of consumers regularly back up data on their PCs.

“The process of backing-up your PC can be a laborious, time-consuming and complicated task,” said Carla Pihowich, Memorex brand manager, Imation Corp. “Many consumers don’t want the hassle of having to deal with complicated back-up software, and yet they know they should be taking steps to preserve their irreplaceable digital photos. Memorex has come up with a simple solution that takes the pain out of digital photo back up, so consumers can focus on other things, like family time and vacation fun.” With Memorex SimpleSave DVDs, a user inserts a disc into the DVD burner on their PC and the photo back up software starts to load and search for photo and even video files instantly. With just one easy click, the software burns the files back onto the very same disc that the software launched from.

Memorex SimpleSave Photo and Video Back-Up DVDs are an ideal solution for photography hobbyists, memory keepers, busy moms and anyone who owns a digital camera. In just one step, summer travelers can store an entire season of photographs on one DVD. Once inserted, the Memorex SimpleSave DVD automatically searches for photo and video files, and saves up to 2,000 photos on a single disc. For the happy snapper who took more photos this summer than a single disc can hold, the SimpleSave software will automatically alert them to how many discs are needed to back up all photo and video files. Advanced options also offer the choice to designate which file types should be located and saved, as Memorex SimpleSave discs recognize more than 40 different image and 50 video file formats.

Pricing and Availability

Memorex SimpleSave Photo & Video Back-Up DVDs are available in packs of five discs with slim storage cases for a suggested retail price (SRP) of $14.99 per pack. The discs are available this summer at Fry’s Electronics and OfficeMax stores nationwide.

Is it live or is it Memorex?®

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the U.S. market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod® electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com.

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordonne Brodeur Partners 602-808-1167 ssbordonne@brodeur.com

1 Forrester Research, “U.S. Digital Camera Owners Move Photos Online,” J.P. Gownder and Alexander Hesse, April, 2, 2008. Memorex, the Memorex logo, eMemorex, “Is it live or is it Memorex?” and Imation are trademarks of Imation Corp and its subsidiaries. SimpleSave™ is a trademark of Hewlett-Packard Company, used under license. Photo capacity based on average JPEG size of 2 MB per photo. Actual results may vary depending upon photo size.

Source: Imation Corp

Memorex® Introduces Full-Featured Blu-ray Disc Player for Under $270 and New Line of Blu-ray Disc Accessories

Tue, 15 Jun 2010 16:12:00 GMT

New York, NY, PEPCOM Holiday Spectacular! — Sept. 18, 2008 — Memorex, a portfolio brand of Imation Corp (NYSE: IMN), announced today the availability of the Memorex MVBD-2510 Blu-ray Disc Player featuring advanced Blu-ray Disc (BD) entertainment technology at an outstanding value of less than $270. Memorex also announced that it has expanded its specialty Blu-ray Disc offerings to include a full-line of BD cleaning and storage accessories.

"Our customers want products that bring entertainment into their homes, but at a family-friendly price," said Carla Pihowich, Memorex brand director, Imation Corp. "With this in mind, we have introduced a Blu-ray Disc player that offers consumers the full high-definition viewing experience, but at a price that almost anyone can afford. The high-definition movie experience, with its sharp details and amazing sound quality, is one that brings families and friends together."

Blu-ray Disc, the next-generation optical media format, utilizes the shorter wavelength of blue lasers to store large amounts of data or content on a single disc. This increased capacity of Blu-ray Discs, combined with the advanced technology in Blu-ray Disc players, translates to movies that playback with finer picture quality and superior sound for an unprecedented high definition experience.

The Memorex MVBD-2510 Blu-ray Disc Player The Memorex MVBD-2510 Blu-ray Disc Player offers advanced Blu-ray playback technology in a sleek design, at a great value. Elegant details like brushed metal accents and white LED display contribute to the Memorex Blu-ray Disc Player"s sophisticated look and feel. Its simple elegance and superior technical features make this a perfect addition to your home entertainment system.

Advanced technical features include video resolution of 1080p and video frame rates of 24p and 60p. The product also features Bonus View 1.1, allowing for special functions like "Picture in Picture" viewing for enjoying special content, including director"s commentary, during movie viewing. Audio playback features include Dolby TrueHD, Dolby Digital Plus, and DTS-HD High Resolution Audio decoding and bit stream output, as well as Master Audio bit stream output. The MVBD-2510 features a 7.1 HDMI digital audio output and 5.1 analog audio output. The player is compatible with a wide range of video formats, including BD-ROM, DVD+ROM, DVD-R/DVD-RW, DVD+R/DVD+RW, CD-ROM, CD-R/CD-RW and JPEG on DVD/CD recordable media.

The Memorex MVBD-2510 Blu-ray Disc Player has a suggested retail price (SRP) of $269.00 and is available at U.S. retail and online starting in November.

Memorex Blu-ray Disc Cleaning & Storage Accessories

Memorex"s full line of Blu-ray Disc accessories offer everything you need to safely clean and store your Blu-ray Disc movies and optical media, and to maintain the performance of your Blu-ray Disc players and recorders. The Memorex Blu-ray Disc Accessories line includes:

Memorex OptiCloth for Blu-ray — A re-useable micro-fiber cloth that safely cleans Blu-ray media. OptiCloths are available at U.S. retail and online for $4.99
Memorex Blu-ray Disc Clean Cloths, 20 Pack — Dry disposable, non-abrasive cloths delicately remove dust, dirt and oil from Blu-ray Disc surfaces. Available at U.S. retail and online in packs of 20 for $4.99
Memorex Blu-ray Disc Player Laser Lens Cleaner — Cleans the laser in your BD player to maintain the performance level of the player and ensure quality and consistency of disc playback. Available at U.S. retail and online for $29.99
Memorex Blu-ray Disc Tyvek Sleeves, 25 Pack — Scratch-resistant storage solution for protecting and storing your Blu-ray media. The disc sleeves are available at U.S. retail and online in packs of 25 for $8.99

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

Memorex, the Memorex logo, eMemorex, and Imation are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.

Source: Imation Corp

Share Family Memories and Win Memorex™ Products In the WeTime Family Valentine Photo Contest

Tue, 01 Feb 2011 14:51:00 GMT

Oakdale, Minn., Feb. 2, 2011— This Valentine’s Day, with just a photo and a song, you can celebrate the people you love most while showing the world that your family values time together. Be it a family snapshot next to a sand castle built on vacation, a fond moment from the recent winter holidays, or a hilarious photo of a food-covered kid, your family memory could win big with Memorex and ModernMom!

Top 5 Family Anthems

1. “We are family” – Pointer Sisters

2. “We will rock you” – Queen

3. “We are the champions” – Queen

4. “Let’s get it started” – Black Eyed Peas

5. “Girls just wanna have fun” – Cyndi Lauper

* Question: If your family had an anthem, what would it be?

Starting Feb. 1, enter the WeTime Family Valentine Photo Contest for the chance to win Memorex Signature Audio Series products available at Best Buy, Fry’s and Amazon.com. Simply post your favorite family WeTime photo and anthem to ModernMom.com for the opportunity to win.

“Memorex is thrilled to host the first WeTime Family Valentine Photo Contest with ModernMom,” said Jess Walton, Memorex global brand director, Imation Corp. “Most families have large digital photo libraries and share these memories online and via social networks. In celebration of Valentine’s Day, families can submit their WeTime moments to win our favorite Memorex audio products to help them get up and groove while doing something they already enjoy – sharing pictures and memories of the people they love most.”

According to the 2011 Memorex WeTime survey*, 98 percent of families have a digital photo collection and 1 in 3 parents enjoy sharing those photos online. The photos parents are most likely to share via websites or social networks* are vacation photos (52 percent), holiday photos (48 percent) and everyday fun photos (44 percent).

HOW TO ENTER

The Contest runs Feb. 1-28, 2011. To enter, upload your favorite family photo and your family’s anthem to the ModernMom website (www.modernmom.com) or Memorex’s Facebook Fan Page (www.facebook.com/memorexfans). Your photo and anthem will be available for ModernMom and Facebook Fans to vote on through Feb. 28.

HOW TO WIN

Once you’ve entered your photo and anthem, encourage your friends and family to vote for your submission at ModernMom.com. The four photos with the most votes at the end of the Contest will win Memorex prizes. One grand prize winner will receive the full line of Memorex Signature Audio Series products. Three runners up will win a Memorex PartyCube™ Sound System. Votes may be cast Feb. 1-28, 2011.

Official contest rules may be found at https://psbpr.box.net/shared/2ju5d8z1bk

ADDITIONAL INFORMATION FOR MEDIA

Official Contest Rules: https://psbpr.box.net/shared/2ju5d8z1bk
Memorex Corporate Website: http://www.memorex.com
Memorex Facebook Fan Page:http://www.facebook.com/MemorexFans
WeTime Survey Results: https://psbpr.box.net/shared/gqkbjm8sag

For detailed product information, hi-res photos and demo units, please contact Laudan Sakizadeh at lsakizadeh@psbpr.com.

*Memorex conducted an online survey of 1,010 parents (men and women ages 25-54 with at least one child under age 18 living in their home) from Dec. 13-15, 2010. The nationwide sample was obtained by Research Now. No estimates of theoretical sampling error can be calculated; a full methodology is available.

Memorex, the Memorex logo, PartyCube and Imation are trademarks of Imation Corp. and its subsidiaries. iPhone and iPod are trademarks of Apple Inc. All other trademarks are property of their respective owners.

Unleash Your Inner Rock Star: Memorex SingStand™ Microphone Speaker System Transforms Your iPod into a Next Generation Karaoke System

Tue, 15 Jun 2010 16:19:00 GMT

New York, NY, PEPCOM Holiday Spectacular! — Sept. 18, 2008 — Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), announced today the availability of the Memorex SingStand microphone speaker system, an interactive karaoke system that lets you sing along to music stored on iPod® devices or any MP3 device. Taking karaoke to a new level of reality, the Memorex SingStand features a microphone and full-size, integrated mic stand, eliminating the traditional CD+G unit that displays graphics and lyrics. The Memorex SingStand will be on display at this evening's Holiday Spectacular! media event at the Metropolitan Pavilion in New York city from 6:00 p.m. to 9:00 p.m.

The Memorex SingStand microphone speaker system is equally perfect for acting out your rock star fantasies when no one is around, and for entertaining a friendly audience at family get-togethers. If you feel like sharing the spotlight, the Memorex SingStand comes equipped with dual microphone inputs for duet performances. Connecting to other musical instruments is also easy — simply plug them into the input jacks for a truly can't-miss rock band performance.

"The popularity of amateur singing shows on TV and in communities everywhere just underscores the notion that every family has a budding vocalist in their midst," said Carla Pihowich, Memorex brand director, Imation Corp. "Unlike traditional karaoke machines, the Memorex SingStand lets you feel like a real performer when you step behind the mic stand and rock the stage — or just your living room."

Any up-and-coming artist will impress friends and family with the SingStand's echo effects, while the full-range speakers built into the base provide quality sound. SingStand has an integrated microphone stand, two 4-inch speakers and comes with one microphone. The Auto Voice Control feature serves to eliminate original song vocals. It plays all iPod® and MP3 devices with 3.5 mm connection.

Pricing and Availability

The Memorex SingStand microphone speaker system has a suggested retail price (SRP) of $69.99 and will be available at Walmart stores across the nation beginning in November.

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

Memorex, the Memorex logo, SingStand, and Imation are trademarks of Imation Corp and its subsidiaries. iPod is a trademark of Apple Computer, Inc.

Source: Imation Corp

Rise and Shine in Style with Memorex® Alarm Clocks for iPod

Tue, 15 Jun 2010 16:44:00 GMT

WESTON, Fla. - August 6, 2008 - Summertime is winding down, summer vacations are coming to an end and students everywhere are gearing up for those early mornings ahead. Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE: IMN), offers the Mi4019 and iWakeUp™ alarm clocks with buzzer, iPod and radio options to help make waking up into a new daily routine that much easier.

The Memorex Mi4019 alarm clock’s compact design and fresh colors make it ideal for the freshman looking to add sizzle and style to dorm room living. For the upperclassman, the Memorex iWakeUp’s smart vertical design and clean lines are sure to get them in the back-to-school groove. Fun and fashion-forward, these alarm clocks feature built-in docks that charge and function as speakers for all iPod devices.

"Memorex iPod alarm clocks have all the basic functions you would expect from a clock radio plus so much more," said Carla Pihowich, brand director - Memorex Americas. "They let you choose how you want to wake up - be it to the buzzer, radio or a favorite song from your iPod. They also function as a charger for iPods, all with the sleek design, form and function to complement the furnishings of any bedroom or dorm room."

The Memorex Mi4019 Alarm Clock

When everything serves a double purpose, the Memorex Mi4019 alarm clock’s compact design not only leaves space on a nightstand or dinner table, but also charges and plays all the user’s favorite songs from his or her iPod. A flip door discretely hides buttons and iPod connectors when not in use. The Mi4019 features an integrated AM/FM radio, white backlit LCD display, snooze function and universal dock to power and charge all iPod devices. It is available in pink, white and black.

The Memorex iWakeUp Clock Radio

Inspired by the bedroom pillow, the iWakeUp Clock Radio features a soft form and clean design for a stylish fit with any home décor. Sitting vertically on your nightstand, iWakeUp maximizes speaker size with a sleek profile and sophisticated appearance. This alarm clock comes equipped with a universal dock that plays and charges all iPod devices and includes many cool features like a dual alarm, FM tuner, white backlit LCD display, snooze function and wireless remote. It incorporates high-quality audio enhancement technology for optimal playback and is available in rich black and bright white.

Availability

The Memorex Mi4019 alarm clock has a suggested retail price (SRP) of $39.99, and the Memorex iWakeUp (Mi4016) Clock Radio SRP of $69.99. Both are available at Toys "R" Us retail stores nationwide.

Is it live or is it Memorex?®

For Press Inquiries

Rebecca Herbst
OLSON
612.215.9828
rstudinger@oco.com