Memorex DVD-R with Labelflash technology is the elite way to customize your photo and video DVDs. Labelflash gives you the ability to burn professional, high-resolution, deep blue monochromatic images directly onto a specialized dye layer on the label side of a DVD disc. Labelflash designs are created by the laser in your Labelflash enabled DVD drive - no need for a printer, labels or ink. With Labelflash, you can use cool graphics, photos and text to create durable, sharp designs on your video or photo DVDs.