Oakdale, Minn. - Imation launched its first Memorex-branded camcorders, all storing video in flash memory.
"These are the first designed-by-Memorex and Memorex-branded camcorders," said Natalie Danaher, assistant brand manager for the Memorex brand.
The MyVideo and MyVideoHD retail for a suggested $99 and $129, respectively. Select models are available in select Toys "R" Us and OfficeMax stores.
Designed to capture events at the spur of the moment, the devices feature integrated USB ports and one-touch recording, and they work with editing software and ability to upload videos to Web sites such as Facebook and YouTube. The camcorders also connect to a TV to play back video, with the MyVideo HD model coming with HDMI port and cable.
Memorex's other lines include home audio and video products, MP3 players, iPod accessories and LCD televisions.
About Memorex
For nearly 40 years, Memorex has been one of the most trusted and recognized brands in consumer technology. The Memorex brand offers well-designed, easy-to-use home audio and video products, iPod accessories, alarm clocks, portable audio systems, MP3 players, karaoke machines and headphones inspired by consumer insights and designed to fit any lifestyle or home décor. Memorex products also offer thoughtful, user-friendly features and the latest functionality at an affordable price.
The Memorex brand represents vitality, simplicity and building connections – these three elements serve as the key inspiration and guiding principles for the brand’s product design and communication. As the brand continues to evolve and new products are developed, Memorex will deliver on consumer needs by:
- Offering electronics that inspire precious little moments
- Providing tools that capture, store, organize and share family memories
- Launching products that help organize busy family life
- Offering electronics that help make screen time positive
Consistent with the brand’s personality, Memorex packaging and in-store displays feature vibrant typography set against clean white space to create a sense of simplicity and sophistication. Distinct, energetic product imagery communicates the brand’s promise that Memorex products will entertain and enhance lives.
Memorex products have a visible presence wherever consumer electronics and computer accessories are sold, including retail outlets like Wal-Mart, Target, Best Buy, Staples, Office Max Office Depot and amazon.com. The brand experience continues online at Memorex.com, where consumers can shop for their favorite products, research product information or find technical support.
The Memorex brand is a portfolio brand of Imation Corp.