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Survey Shows Family Video Game Night is Growing in Popularity

Video games are bringing busy families together for fun and quality time

May 31, 2011             Tags:

We Time      Gaming     

From soccer practice to dance lessons, busy family schedules often make it difficult for parents and children to spend quality time together. Yet, an electronic that was once seen as a barrier to family time is now bringing people of all ages together: The video game console.

A survey of more than 1,000 parents recently conducted by Memorex™ shows that nearly 9 in 10 families (90 percent) own some type of gaming console and 88 percent of those families play video games together. Furthermore, 4 in 5 parents (80 percent) believe playing video games is a great way to create family WeTime – time spent getting together with family to enjoy each other’s company, whether planned or spontaneous.

“Many parents of teens and tweens grew up playing video games themselves, so the trend of family gaming is one we expect to grow with each generation,” said Erica Danielski, Memorex brand manager, Imation Corp. “The concept of ‘WeTime’ hasn’t changed, but the tools families use to bring WeTime to life have evolved. Memorex is working to enhance WeTime with gaming accessories that are helping to reinvent family game night.”

To ensure your family’s video game night is a success, consider these tips from Memorex:

Find a way for everyone to play. In anticipation of family game night, purchase four-player games that are rated E (Everyone) by the Entertainment Software Rating Board (meaning the content is suitable for ages 6 and older). Racing games are great for families – they enable you to incorporate accessories that enhance and add comfort to the gaming experience. Memorex’s 3-Pack Racing Wheels for Nintendo® Wii™ [MSRP: $29.99] are the perfect game-night companion, as most popular racing games come with one wheel but allow four players to get in on the action.

Create family game night when you’re on-the-go. If the family is on vacation or simply too busy to sit down for family game night – why not host game night on-the-go? Many of today’s hand-held gaming consoles are interactive, allowing multiple players in the same room to game together. To make it easy to switch between titles and keep track of games while you’re on-the-go, check out the Memorex Universal Game Selector Case for Nintendo® DS™ [MSRP $19.99]. Players can store and switch between up to three games without removing the cartridges from the storage compartment, and the universal design ensures it’s compatible with most of Nintendo’s hand-held game consoles.

Keep the controllers charged for the next game night (while keeping the living room tidy!). There is nothing worse than sitting down to family game night only to find your controller batteries have died. Power up your family’s playtime with the Memorex Dual and Quad Controller Charging Kits for Nintendo Wii [MSRP: $24.99 and $44.99, respectively]. Kits charge two or four controllers simultaneously, while keeping gaming areas organized and reducing clutter.

For more information, visit the Memorex Fan Page on Facebook (http://www.Facebook.com/MemorexFans) or Memorex.com.

*Memorex conducted an online survey of 1,010 parents (men and women ages 25-54 with at least one child under age 18 living in their home) from Dec. 13-15, 2010. The nationwide sample was obtained by Research Now. No estimates of theoretical sampling error can be calculated; a full methodology is available.

Memorex and the Memorex logo are trademarks of Imation Corp. All other trademarks are property of their respective owners.

About Memorex

A portfolio brand of Imation Corp (NYSE: IMN), Memorex is one of the most trusted and recognized consumer brands in modern marketing history. For fifty years, Memorex has developed products that help families create and preserve memories. In 1961 Memorex flourished as a leader in the magnetic tape industry. Today, Memorex has grown into a brand that empowers families to create the memories they want to preserve. From magnetic tapes to computer systems to audio products, in its fifty years Memorex has become a trusted household brand that brings the family together.

Memorex, the Memorex logo and Imation are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

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