OAKDALE, Minn. (April 29, 2011) – Nearly 1 in 4 Americans will take a spring vacation this year, with many more choosing to enjoy the outdoors in their hometown*. Whether you are planning a getaway, heading to the park or enjoying your backyard, Memorex™ has the tools to bring your family together and create more “WeTime” - activities that promote family togetherness.
This spring, Memorex is helping families take their favorite tunes almost anywhere – from the backyard, to the beach and beyond – with the Memorex WeTime Sounds of Spring Sweepstakes. The sweepstakes runs through May 31, and three lucky winners will be awarded a Memorex PurePlay™ Portable Speaker.
“Just in time for the spring travel season, Memorex is helping families groove on the go with the easy-to-use PurePlay Portable Speaker,” said Erica Danielski, Memorex global brand manager, Imation Corp. “With its rubberized bottom and compact design, the system packs big sound, yet is portable enough to fit a purse, backpack or diaper bag.”
Open to legal residents in the United States and the District of Columbia 18 years of age or older, there are two easy ways to enter the sweepstakes: Beginning May 1, parents can visit Modernmomconnect.com and answer the question: “What activity is your family looking forward to this spring?” Parents also have the option to enter through the Memorex Facebook Fan Page under the sweepstakes tab.
The PurePlay Portable Speaker features a lithium ion battery, which provides hours of listening enjoyment, while simultaneously charging your iPod or iPhone device. Offered in black or white, the PurePlay Portable Speaker retails for $69.99 (MSRP) and is available in the United States at Best Buy stores, BestBuy.com and amazon.com.
For additional information, please visit www.memorex.com.
ADDITIONAL INFORMATION FOR MEDIA
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*Travel statistics from the Rasmussen Report national telephone survey.
REVIEW UNITS FOR MEDIA
To request a demonstration unit for media review, please send a detailed email with your name, media outlet and nature of your product request to Laudan Sakizadeh at lsakizadeh@psbpr.com.
ABOUT MEMOREX
Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the North American market-share leader in optical media and media accessories at retail and one of the best-known names in the consumer electronics industry. Memorex creates smart, easy-to-use and stylish products that fit any lifestyle. The brand’s broad line of iPod® and iPhone® audio products, including alarm clocks, portable boomboxes and sound systems, and its lines of optical, video, storage, headphones and gaming accessory products, showcase clean, contemporary lines and bold, vibrant colors that complement home décor. Every product is designed with thoughtful, user-friendly features and the latest functionality at an affordable price. For more information about Memorex, please visit www.memorex.com.
Memorex, the Memorex logo and PurePlay are trademarks of Imation Corp. All other trademarks are property of their respective owners.