OAKDALE, Minn. (September 15, 2010) - Impromptu dance parties and spontaneous sing-alongs are favorite activities for many families*, and Memorex’s new line of iPod- and iPhone-compatible audio products make it easy to join in on the fun. Six new audio products are now available that include unique features and functionality that have been designed to appeal to today’s families.
Memorex, one of the most trusted and recognized brands in consumer technology – and a portfolio brand of Imation Corp. (NYSE: IMN) – is helping parents to share music, inspire fun and meaningful moments, and create more family WeTime. With thoughtful, user-friendly features offered at an affordable price, Memorex audio products help families groove together, whether at home or on the go.
Featuring integrated collapsible handles, lightweight lithium-ion rechargeable batteries and durable rubberized bottoms, the PartyCube™ Sound System and PartyCube™ CD Sound System provide the ultimate flexibility for families’ music-inspired moments. Unique, recessed docking cradles charge your iPod or iPhone, while also protecting the device from being scratched or damaged.
The PartyCube™ CD Sound System (MSRP: $149.99) will get your family grooving with four multi-directional speakers for room-filling sound. In addition to playing and charging all iPhone and iPod devices, this system also includes a top-loading CD player, digital AM/FM tuner, line-in jack and rechargeable lithium-ion battery for up to eight hours of un-tethered music fun.
Like its larger counterpart, the PartyCube™ Sound System (MSRP: $99.99) features multi-directional speakers and a rechargeable lithium-ion battery, making it perfect for music lovers at home or on the go. Compatible with all iPod and iPhone devices, the system includes a digital FM tuner and line-in jack.
Break the Earbud Barrier
Families with teens or tweens know WeTime just isn’t the same when earbuds are in use. The TagAlong™ Portable Boombox (MSRP: $59.99) and PurePlay™ Portable Speaker (MSRP: $69.99) are designed to “break the earbud barrier” and make music sharing fun for family members of all ages.
A perfect companion for kids, the TagAlong™ Portable Boombox is a great grab and go option for taking your music to the pool or a picnic. With its integrated handle, digital FM radio and recessed docking station for your iPod or iPhone, the TagAlong™ Portable Boombox allows you to play great-sounding music in any setting.
A clutch-style speaker system, the PurePlay™ Portable Speaker provides powerful sound when on the go. From the backyard to the park, the PurePlay™ Portable Speaker can be easily folded and packed, and its sleek, durable design keeps your speakers protected. When you’re back at home, simply unfold it and groove to your favorite tunes while powering and charging your iPod or iPhone.
Wake Up in Style
There’s no better way to start your day than with your favorite tunes. But many iPod- or iPhone-compatible alarm clocks feature “upright docking” stations that leave your device unprotected. The innovative Clock Radio Dual Alarm (MSRP: $69.99) and Clock Radio Mini Alarm (MSRP: $49.99) feature a one-of-a-kind “lay down docking” station that allows your iPod or iPhone to play as it charges, while cradling your device from being scratched when you go to hit snooze.
Set two different wake-up times so you can both enjoy waking to an iPod or iPhone with the Clock Radio Dual Alarm. It’s quick and simple to set time and alarm functions thanks to backlit buttons that walk you through the process. Front and side speakers offer ample wake-up sound, while the six-option dimmer switch, sleep timer and battery backup provide the functionality families look for in a dual AM/FM alarm clock.
Available for just under $50, the Clock Radio Mini Alarm offers the unique combination of iPhone and iPod compatibility and is ideal for smaller spaces. A feature-rich alarm clock in a compact package, the Clock Radio Mini Alarm includes a sleep timer, dimmer function and backup battery for time. Whether waking up to your iPod, iPhone, FM radio or buzzer, its stereo speakers provide high-quality sound.
Products are available for purchase at Amazon.com, Best Buy and Fry’s. Detailed product information may be found at www.memorex.com.
*WE TIME PARENT SURVEY
The WeTime Parent Survey was conducted online within the United States by Harris Interactive on behalf of Memorex November 4–10, 2009, among 1,344 adults age 18+ who are the parents of children aged 0–17 years. No estimates of theoretical sampling error can be calculated; a full methodology is available. Key findings include:
- Most parents want more WeTime moments with their family, but cite a lack of time as their number one challenge (65 percent).
- One-in-four parents (27 percent) say music-inspired activities, such as sing-alongs and dance parties, are their families’ favorite “WeTime activities.”
- Among parents with children newborn through age seven, impromptu sing-alongs and dance parties are favorite activities for 40 percent of families.
- Most parents (61 percent of men and 51 percent of women) have pain points regarding the functional aspect of consumer electronics (e.g., unnecessary features, lack of durability, complicated and unappealing design).
ADDITIONAL PRODUCT INFORMATION
Corporate Web Link
PartyCube™ Sound System
PartyCube CD™ Sound System
TagAlong™ Portable Boombox
PurePlay™ Portable Speaker
Clock Radio Mini Alarm
Clock Radio Dual Alarm
To request a demonstration unit for media review, please send a detailed e-mail with your name, media outlet and nature of your product request to Laudan Sakizadeh at lsakizadeh@PSBPR.com.
Review units may also be requested at the Imation/Memorex booth at the Pepcom Holiday Spectacular on Wed., Sept. 15th, from 6-9 pm. The event takes place at the Metropolitan Pavilion in the Chelsea district of Manhattan. See www.pepcom.com for more information on the Pepcom Holiday Spectacular.
Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the North American market-share leader in optical media and media accessories at retail and one of the best-known names in the consumer electronics industry. Memorex creates smart, easy-to-use and stylish products that fit any lifestyle. The brand’s broad line of iPod® and iPhone® audio products, including alarm clocks, portable boomboxes and sound systems, and its lines of optical, video, storage, headphones and gaming accessory products, showcase clean, contemporary lines and bold, vibrant colors that complement home décor. Every product is designed with thoughtful, user-friendly features and the latest functionality at an affordable price. For more information about Memorex, please visit www.memorex.com.
Memorex, the Memorex logo, PartyCube Sound System, PartyCube CD Sound System, TagAlong Portable Boombox, PurePlay Portable Speaker and Imation are trademarks of Imation Corp. and its subsidiaries. iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are property of their respective owners.