DIGITAL EXPERIENCE AT CES, LAS VEGAS– Jan. 7, 2009 – Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), today adds to its portfolio of fashionable audio accessories with two new sets of in-ear headphones for enjoying music and movies in style. The new Memorex EB50 EarBuds and Memorex CB25 EarBuds bring style and life to consumers looking to personalize their audio experience. Each will be on display at the Pepcom® Digital Experience event from 7 to 10 p.m. tonight at the The Mirage.

"These new headphone designs and accessories live up to the Memorex brand promise – to offer consumers stylish electronics at an affordable price," said Jessica Walton, Memorex global brand director, Imation Corp. "Vibrant colors and quality features allow consumers the opportunity to stylize and individualize how they incorporate music into their lives."

Memorex EB50 EarBuds

The Memorex EB50 EarBuds come in trendy metallic colors for a look that pops. This new line of in-ear headphones includes three sets of tips – small, medium and large – to ensure a perfect, comfortable fit. The EB50 EarBuds will be available in metallic blue, green and pink in the first quarter for a suggested retail price (SRP) of $19.99.

Memorex CB25 EarBuds

Coordinate with your iPod® nano. The Memorex CB25 EarBuds are designed to complement the new iPod nano colors, so you can choose whether you want to match your earphones to your iPod or mix it up for an eclectic fashion statement. The CB25 Earbuds will be available in orange, blue, green and black in the first quarter of 2009 for an SRP of $9.99.

For press inquiries, please contact:

Rachel Studinger OLSON 612-215-3523 rstudinger@oco.com

Memorex, the Memorex logo, eMemorex and Imation are trademarks of Imation Corp and its subsidiaries. iPod is a trademark of Apple.

Source: Imation Corp