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Memorex® Introduces LapOffice, a Stylish, Comfortable Lap Desk for the Portable Computer

Quilted design promotes airflow; wrist rest and pillow-like cushion lets you work comfortably on your laptop anywhere

October 20, 2008             Tags:

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CERRITOS, Calif. - Oct. 20, 2008 - Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), announced today the availability of the LapOffice, a stylish and portable lap desk designed to let you work comfortably on your portable computer when you are not at a desk.

Functional as well as stylish, the Memorex LapOffice features a pillow-like cushion ensuring your laptop rests comfortably on your lap no matter where you are. Its quilted design pattern is not only aesthetically pleasing, but also promotes better airflow and heat dissipation to help prevent your laptop from overheating. Additionally, the contoured wrist rest lets you type comfortably when not at a desk.

"The Memorex LapOffice looks just as natural in your living room as any throw pillow or other accessory would, allowing laptop users to use their computers in comfort and style," said Carla Pihowich, Memorex brand director, Imation Corp. "Pay bills online while watching TV or shop online from bed, without the discomfort of a hot laptop to contend with."

Pricing and Availability

The Memorex LapOffice comes in a mocha brown and cream color for a suggested retail price (SRP) of $29.99. It will be available in the U.S. starting in November at eMemorex.com.

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com

Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

Memorex, the Memorex logo, eMemorex.com and Imation are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.

Source: Imation Corp

About Memorex

A portfolio brand of Imation Corp (NYSE: IMN), Memorex is one of the most trusted and recognized consumer brands in modern marketing history. For fifty years, Memorex has developed products that help families create and preserve memories. In 1961 Memorex flourished as a leader in the magnetic tape industry. Today, Memorex has grown into a brand that empowers families to create the memories they want to preserve. From magnetic tapes to computer systems to audio products, in its fifty years Memorex has become a trusted household brand that brings the family together.

Memorex, the Memorex logo and Imation are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

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