CERRITOS, Calif. - October 27, 2008 - Memorex, a portfolio brand of Imation Corp (NYSE: IMN), today introduced a new line of in-ear headphones, featuring super soft Soundelity™ eartips. Soundelity eartips are developed based on Howard Leight technology, trusted for acoustic management globally. Memorex's new series of in-ear headphones, or "earbuds," are designed to bring entertainment and music to consumers' every day activities, along with enhanced sound and long-wear comfort.
Memorex's new line of in-ear headphones offers professional grade comfort and acoustic advancements to the consumer market at an affordable price. "Consumers want a quality listening experience in terms of superior acoustics, but they also want comfort, versatility and value," said Carla Pihowich, Memorex brand director, Imation Corp. "Memorex's new earbud line offers a range of three headphone models perfect for travel, working out, or just hanging out at home."
Comfortable and Affordable Earbuds from Memorex The Memorex in-ear headphones feature the ultra comfortable Soundelity eartip. Based on the patented Howard Leight memory foam technology, Soundelity eartips are soft and self-conforming to the users' unique ear canal shapes. Results are a more personal fit for both extended wear comfort. Additionally, Soundelity eartips offer superior passive noise blocking thanks to the properties of the self-conforming foam.
Memorex's EB100 headphone model features 14mm drivers, while the EB200 and EB300 models feature 9mm drivers. All models feature a 1.2M cord (3.9 feet) and 3.5mm stereo gold-plated plug. Memorex EB100, EB200 and EB300 in-ear headphones will be listed for suggested retail prices (SRPs) of $24.99, $29.99 and $39.99 respectively. The entire line will be available at OfficeMax starting in November.
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Memorex, the Memorex logo, eMemorex, and Imation are trademarks of Imation Corp and its subsidiaries. Howard Leight and Soundelity are trademarks of Sperian Hearing Protection, LLC. All other trademarks are property of their respective owners.
Source: Imation Corp