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Memorex Recognized as CES 2009 Innovations Design and Engineering Award Honoree for World's Thinnest Full-Motion Wall Mount for Flat Panel TVs

November 11, 2008             Tags:

Brand News     

OAKDALE, Minn. and CERRITOS, Calif. - Nov. 11, 2008 - Imation Corp. (NYSE: IMN), a worldwide leader in removable data storage, A/V consumer electronics and accessories markets, and Memorex, a portfolio brand of Imation Corp, today announced that the Memorex Lite Wall Mount for flat-panel TVs has been named a 2009 CES Innovations Design and Engineering Award Honoree. The Memorex Lite Wall Mount is the world's thinnest full-motion wall mount, featuring a patent-pending, space-saving design that mounts LCD and plasma televisions as few as 1.5 inches from the wall.

The CES Innovations Design and Engineering Awards recognize the most innovative and best designed consumer electronics. Every year, a preeminent panel of judges comprised of independent industrial designers, independent engineers and members of the trade press, gather to select award honorees. This year, the judges selected the Memorex Lite Wall Mount as an honoree in the category of Home Theatre Accessories for the product's engineering, aesthetic and design qualities; user value; and unique features.

Engineered at Imation's research and development facility in Oakdale, Minn. and marketed under the Memorex brand, the Memorex Lite Wall Mount features a proprietary patent-pending, space saving design and sturdy, heavy-gauge steel construction that mounts 30-inch to 50-inch LCD and plasma televisions of up to 150 pounds, as few as 1.5 to 2 inches from the wall, depending on TV weight.

The wall mount's unique TorqControl™ technology enables level retention and smooth, full-range motion, allowing the viewer to swivel, extend, retract and tilt the screen to enjoy the home theatre experience from any angle. The mount can tilt down 70 degrees with a 32-inch flat panel display and swivels up to +/- 25 degrees.

"Imation's talented team of designers and R&D experts introduced unique features to the Memorex Lite Wall Mount to meet consumers' desire for electronics that fit their lifestyle," said Carla Pihowich, Memorex brand director, Imation Corp. "For instance, the Memorex Lite Wall Mount's ultra-thin sleek design combines with its sophisticated cable management system, which keeps cords tucked away neatly, to ensure the perfect integration of the home theatre experience into your living room décor. Home theatre fans also will appreciate the full-motion capabilities of the wall mount which lets the viewer swivel, extend, retract and tilt the screen to enjoy movies and shows from anywhere in the room."

Pricing and Availability

The Memorex Lite Wall Mount MX-2000 is available at authorized Imation distributors, wholesalers, resellers and e-tailers worldwide for a suggested retail price of U.S. $349.99.

For press inquiries, please contact:

Josie Lee Brodeur Partners 602-808-1162 jlee@brodeur.com Sarah Sbordone Brodeur Partners 602-808-1167 ssbordone@brodeur.com

TorqControl, Memorex, the Memorex logo, and Imation are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.LCD television size specifications are based on diagonal screen measurements.

Source: Imation Corp

About Memorex

A portfolio brand of Imation Corp (NYSE: IMN), Memorex is one of the most trusted and recognized consumer brands in modern marketing history. For fifty years, Memorex has developed products that help families create and preserve memories. In 1961 Memorex flourished as a leader in the magnetic tape industry. Today, Memorex has grown into a brand that empowers families to create the memories they want to preserve. From magnetic tapes to computer systems to audio products, in its fifty years Memorex has become a trusted household brand that brings the family together.

Memorex, the Memorex logo and Imation are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

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