WESTON, Fla. - August 6, 2008 - Summertime is winding down, summer vacations are coming to an end and students everywhere are gearing up for those early mornings ahead. Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE: IMN), offers the Mi4019 and iWakeUp™ alarm clocks with buzzer, iPod and radio options to help make waking up into a new daily routine that much easier.

The Memorex Mi4019 alarm clock’s compact design and fresh colors make it ideal for the freshman looking to add sizzle and style to dorm room living. For the upperclassman, the Memorex iWakeUp’s smart vertical design and clean lines are sure to get them in the back-to-school groove. Fun and fashion-forward, these alarm clocks feature built-in docks that charge and function as speakers for all iPod devices.

"Memorex iPod alarm clocks have all the basic functions you would expect from a clock radio plus so much more," said Carla Pihowich, brand director - Memorex Americas. "They let you choose how you want to wake up - be it to the buzzer, radio or a favorite song from your iPod. They also function as a charger for iPods, all with the sleek design, form and function to complement the furnishings of any bedroom or dorm room."

The Memorex Mi4019 Alarm Clock

When everything serves a double purpose, the Memorex Mi4019 alarm clock’s compact design not only leaves space on a nightstand or dinner table, but also charges and plays all the user’s favorite songs from his or her iPod. A flip door discretely hides buttons and iPod connectors when not in use. The Mi4019 features an integrated AM/FM radio, white backlit LCD display, snooze function and universal dock to power and charge all iPod devices. It is available in pink, white and black.

The Memorex iWakeUp Clock Radio

Inspired by the bedroom pillow, the iWakeUp Clock Radio features a soft form and clean design for a stylish fit with any home décor. Sitting vertically on your nightstand, iWakeUp maximizes speaker size with a sleek profile and sophisticated appearance. This alarm clock comes equipped with a universal dock that plays and charges all iPod devices and includes many cool features like a dual alarm, FM tuner, white backlit LCD display, snooze function and wireless remote. It incorporates high-quality audio enhancement technology for optimal playback and is available in rich black and bright white.

Availability

The Memorex Mi4019 alarm clock has a suggested retail price (SRP) of $39.99, and the Memorex iWakeUp (Mi4016) Clock Radio SRP of $69.99. Both are available at Toys "R" Us retail stores nationwide.

Is it live or is it Memorex?®

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod® electronics accessories, and LCD televisions that are stylish and simple in form and function.

For Press Inquiries

Rebecca Herbst
OLSON
612.215.9828
rstudinger@oco.com