Oakdale, Minn. - Imation launched its first Memorex-branded camcorders, all storing video in flash memory.
"These are the first designed-by-Memorex and Memorex-branded camcorders," said Natalie Danaher, assistant brand manager for the Memorex brand.
The MyVideo and MyVideoHD retail for a suggested $99 and $129, respectively. Select models are available in select Toys "R" Us and OfficeMax stores.
Designed to capture events at the spur of the moment, the devices feature integrated USB ports and one-touch recording, and they work with editing software and ability to upload videos to Web sites such as Facebook and YouTube. The camcorders also connect to a TV to play back video, with the MyVideo HD model coming with HDMI port and cable.
Memorex's other lines include home audio and video products, MP3 players, iPod accessories and LCD televisions.
About Memorex
Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the North American market-share leader in optical media and media accessories at retail and one of the best-known names in the consumer electronics industry. Memorex reaches into millions of homes with home audio and video products, MP3 players, digital picture frames, iPod® accessories and LCD televisions that are stylish and simple in form and function.
Memorex, the Memorex logo and Imation are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.