DIGITAL EXPERIENCE AT CES, LAS VEGAS - Jan. 6, 2008 -Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE: IMN), introduces three additions to its specialty media family. Memorex SimpleSave back-up solution DVDs, Memorex mini Blu-ray discs and Memorex LightScribe Cool Colors DVD media offer consumers new ways to make backing up, recording and storing memories simple and fun.

“Consumers want products that help them connect to friends and family,” said Carla Pihowich, Memorex Brand Manager, Imation Corp. “Whether creating a high-def home movie, preserving precious photos or creating a personalized video project on DVD, Memorex has a media product that pulls special memories together.”

Memorex SimpleSave Back-up Solution DVDs

It’s recording media. It’s software. It’s an all-in-one back-up solution. Memorex introduces a new, simpler way to back up all your photos and music from your PC to a DVD disc. With Memorex SimpleSave DVDs, consumers can automatically find, organize and back up their photos and music just by inserting the SimpleSave disc into their DVD drive. The back-up software automatically launches from the SimpleSave disc, with no installation required, then finds the designated file types on your PC and saves them onto the very same SimpleSave disc.

According to Harris Research, 96 percent of consumers do not regularly back up their computers because they see the process as confusing, overwhelming and inconvenient. Memorex SimpleSave back-up solution DVDs do it all for you. Use SimpleSave:Photo to find and save all digital images on your PC. Use SimpleSave:Music to do the same for audio files. No additional software or recording media are required.